"Basically, I spend my weekends outdoors, and I have been wanting an alternative for the turtleneck fur gaiter I live in while I'm in Sun Valley." She joined forces with Moss, who had worked in PR for Yves Saint Laurent and Giorgio Armani, and the duo set off to find the "best furrier we knew, who makes the Carolina Herrera furs." One sample later, and they were in business, with the muff coming in ten colors.