We are members of ElectroBase, a group of independent electrical wholesalers, and this group has also had a major impact on the company. The company was started by Serf Vroomen in 1959, and is currently owned by his son, Fred Vroomen, and his two sons, Shaun and Michael. The branches are run by Bertus Combrinck in Bloemfontein, Adriaan Schoeman in Kimberley, Marius Els in Kathu. Shaun Vroomen is the Financial Director and Michael Vroomen, the managing Director.