We as a company do not want to become your standard run of the mill kind of company by window dressing ourselves into something we are not. Our Airconditioning company as a whole has engulfed the current situation in South Africa i.e. our economy, unemployment and of course the upliftment of our previously disadvantaged groups, trying to create equality amongst all. We truly believe that instead of creating directorships purely for creating an image of being politically correct (Window Dressing) let us rather engulf the situation and take the previously disadvantaged and train them to be all they can be and not just a name. People deserve (a chance to gain) knowledge and skills and to be respected for what they have achieved.