The Scarecrow himself was played in the first film by Herbert Glennon and in his eponymous film by Frank Moore (The Tik-Tok Man's Shaggy Man)'who had played Unc Nunkie in Patchwork Girl. This 45-minute tour starts with a film, starring the company mascot Senor Koko Bean, and goes deeper into chocolate making. The number listed next to the company name is the company's position on the Fortune 500 list.