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Strategic Comparison of Coffee Brands To Incorporate Best Business In India

This report aims to compare marketing, marketing strategies and target market of CCD, Costa Coffee, Starbucks and Barista Lavazza coffee to incorporate best business in India. Research method includes primary research and secondary research to look into how companies in coffee industry generate best business in India. Done via Visiting outlets of CCD, Costa Coffee, Starbucks and Barista coffee at Connaught Place.